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MADE FOR THE BEST PART OF THEIR DAY

Shop The Dusk Walk Set

\ \ Best Sellers](/content/collections/best-sellers/index.html) \ \ Gifts Under $20](/content/collections/gifts-under-20/index.html) \ \ mew By Awoo](/content/collections/mew-by-awoo/index.html) \ \ Enrichment](/content/collections/enrichment/index.html) \ \ Grooming Essentials](/content/collections/grooming/index.html) \ \ Travel & Adventure](/content/collections/travel-adventure/index.html) \ \ Walk Kits](/content/collections/walk-training/index.html) \ \ Lick Mats & Slow Feeders](/content/collections/lick-mats-slow-feeders/index.html) \ \ Last Chance](/content/collections/final-call/index.html) \ \ Gift Cards](/content/products/awoo-gift-card/index.html)

\ \ It's A Felt Feast](/content/collections/cafe-awoo/index.html)

\ \ Barkuterie, Served](/content/products/smorgasboard/index.html)

\ \ mew By Awoo](/content/collections/mew-by-awoo/index.html)

Plastic-free Toys

Pimento Olive Felt & Rope Tug Toy

$20.00

Add to cart

Soft Pretzel Felt Wool Toy

$18.00

Add to cart

Purr-cuterie Cheese Catnip Trio

$19.00

Add to cart

The Perch & Treat Puzzle Toy

$16.00

Add to cart

Pasta Party Catnip Toy

$19.00

Add to cart

Go Fish Catnip Cat Toy Duo

$18.00

Sold out

Pastry Pack Natural Loofah Cat Toys

$20.00

Add to cart

The Garden Party Natural Loofa Toys Trio

$20.00

Add to cart

Dill Pickle Felt Wool Toy

$12.00

Size: Small

Size: Large

Add to cart

Play Mice Catnip Cat Toy Duo

$18.00

Add to cart

Wiggle Ring Felt Wool Toy

$18.00

Color: BLUEYELLOW

Color: PINKORANGE

Add to cart

Have a Ball Felt Wool Trio

$15.00

Sold out

Link Felt Wool Toy

$20.00

Color: FIRE

Color: OMBRE

Color: COOL

Sold out

Bone Felt Wool Toy

$10.00

Color: FIRE

Color: OMBRE

Color: COOL

Add to cart

Knot Today Felt Wool Puzzle Toy

$14.00

Color: YELLOW

Color: PERI

Sold out

Sweethearts Felt Wool Toy

$18.00

Color: FUCHSIAORANGE

Color: LILACPINK

Sold out

Pullin' Posies Felt Wool Toy

$18.00

Add to cart

Flying Saucer Puzzle Toy

$17.00

Size: Small

Size: Large

Add to cart

FURever Link Felt Wool Toy

$20.00

Color: OMBRE

Color: LILAC

Sold out

FURever* Dizzy Disc Canvas Frisbee

$11.00

Add to cart

Enrichment Activities

Smorgasboard Charcuterie Lick Mat & Slow Feeder

$19.00

Color: Sage

Color: Toast

Color: MistyBlue

Add to cart

Paradise Lick Mat

$19.00

Color: SKY

Color: FUSCHIA

Color: ALMOND

Color: SAGE

Add to cart

Meadow Mat Slow Feeder

$18.00

Color: MAUVE

Color: SAGE

Color: ALMOND

Add to cart

Flying Saucer Puzzle Toy

$17.00

Size: Small

Size: Large

Add to cart

Wobbowl Lick Mat & Slow Feeder Bowl

$18.00

Color: ALMOND

Color: SAGE

Color: PERI

Add to cart

Snackaroni Slow Feeder Insert & Lick Mat

$17.00

Color: YELLOW

Color: LAVENDER

Add to cart

Sardina Lick Mat & Slow Feeder

$16.00

Color: MELON

Color: COBALT

Add to cart

Knot Today Felt Wool Puzzle Toy

$14.00

Color: YELLOW

Color: PERI

Sold out

The Perch & Treat Puzzle Toy

$16.00

Add to cart

Join the Pack @awoopets

\ \ Lick Mats & Slow Feeders](/content/collections/lick-mats-slow-feeders/index.html)

\ \ Walk Essentials](/content/collections/walk-essentials/index.html)

\ \ Plastic-free Toys](/content/collections/plastic-free-toys/index.html)

Hi, We're Awoo

We are on a mission to modernize everyday essentials to better serve pets, their people and the planet.

We design ethically-made pet accessories with eco-friendly materials prioritizing the well-being of our furry friends along with the world they roam.

Now that's worth howling about!

Women-owned & Designed, Dog Mom Founded

Third Party Certified Recycled & Organic Materials

Ethically Made in Certified Factories That Prioritize Workers' Welfare

Designed To Be Recycled With rePAWpose, Our Takeback Program

Meet Our Materials

Learn More

Meet Our Materials

Learn More

Pet Safe Lick Mat Recipes

✨ Lick, relax, repeat! ✨

Easy enrichment recipes for dogs and cats.

Learn More

\ \ We Believe in Second Chances](/content/pages/repawpose-1/index.html) rePawpose Yours

\ \ Pre-Loved Collection](/content/collections/furever-awoo/index.html) Shop Now

What The Pack Says...

from 298 reviews

Great purchase!

The AirTag holder is great! It fits perfectly on my dog’s collar and he doesn’t even know it’s there. Such a great purchase!

Melissa Benson

09/20/2026

Kitten does great with this mat! Awesome enrichment activity.

Alivia

09/11/2026

The “bowl” is very sturdy and works as intended

The “bowl” is very sturdy and works as intended. My cat eats his wet food slower but doesn’t leave nearly as much as he did with the lick mats with all of the little crevices. I did return the small size for the large since my cat is big and needed more room for his whiskers in the bowl.

Anonymous

08/16/2026

The splash mats are just the right size!

The splash mats are just the right size and catch any water or food droplets that may fall. They are also easy to clean and don’t slide around on the floor.

Julie Smith

08/16/2026

impressed by the quality

I have had some less than satisfactory orders (from other sites) lately and was so pleased when I recieved my Awoo order; the toy came in an Awoo branded bag, such a nice touch. The snake toy is high quality and looks just like the picture. I will order from this website again.

Sam Eierdam

07/30/2026

My puppy LOVES this. Prefers it over all of her other toys.

Dannie

07/16/2026

Re-Bought for Newest Addition, Amazing as Always

Bought one for my pup a year ago and when we adopted our second pup, this was one of my furst purchases! It's so hard to find something that will occupy sheltie brains and this has such an odd shape and unpredictable pattern that it continues to elude my boy every dinner we use it! Our girl hasn't figure it out fully yet, but she sure knows how to open it on her own lol

Sydney Bufano

07/02/2026

Love that this holder keeps the AirTag secure

Love that this holder keeps the AirTag flat to the collar instead of dangling on a separate holder. It seems way more secure this way! I’ve ordered 3 now for my pup only for convenience of having one on each collar he uses rather than having to switch each time. Extremely durable and of course love it matches the collar color too!

Anonymous

06/25/2026

My puppy loves this toy! And it’s cute too

My puppy loves this toy! And it’s cute too <3

Sierra

05/29/2026

My dog is legit obsessed

Literally obsessed with this -- my dog can be left for like 45 minutes going nonstop trying to find the little treats I hide. It has saved many days working from home / while I am on calls!

Anonymous

05/20/2026

We had so much fun opening this package and we loved everything that came inside!!!

Chad

05/16/2026

We made the switch to the felt wool and our Sheltie loves them!

We switched to the felt wool as our Sheltie’s teeth have begun wearing down due to his extreme tennis ball addiction even using the balls that are for dogs and not as abrasive. So we have switched to Awoo- and he absolutely loves them. We don’t know how long they will last yet since it hasn’t been very long, but so far they are holding up very well- and as I said, he absolutely loves them!

Beverly Hajek

05/04/2026

Perfect length…can’t wait to receive the collar

Perfect length…can’t wait to receive the collar so that I can start using it.

Anonymous

05/01/2026

Durable and pretty

It was a durable and pretty toy. Would highly recommend

Anonymous

04/07/2026

Obsessed

Jean

04/05/2026

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Judge.me

✕

awoopets

It's called A la cart, babe. 💗

Over 100 ways to mix and match and make the Dusk Walk Set yours. Build your dream set and save + free shipping & a bonus Fetch! Airtag Holder.

#awoo #awoopets #dogharness #catcollar

September 22

✕

awoopets

The color that sold out in its first month is officially back. We knew Bramble would be popular but we had no idea how popular!!

Our best-selling Bramble walk set is officially restocked! 🐾

Are you grabbing the full matching walk set, or mixing and matching colors for your pup? 👇

September 18

✕

awoopets

New collection loading...

Shop the new collection and save when you bundle 2 or more items!

September 17

✕

awoopets

Meet Dusk! Our new multicolor walk set inspired by the evening rituals you share with your best friend. We've combined 4 classic Awoo hues: Navy, Mocha, Mauve, and Slate to make a walk set worthy of your pet's favorite time of day.

Available now!🐾

September 16

✕

awoopets

Made for golden hour lighting, slow loops around the block, and quiet cuddles on the couch. A new walk set color inspired by the evening rituals you share with your best friend.

The Dusk Walk Set arrives tomorrow, Wednesday 9/16.

September 15

✕

awoopets

A new color inspired by evening rituals with your best friend. 🌅

From sunset walks to couch cuddles at the end of the day. A new walk set is coming.

#awoopets #eveningwalk #doggear

What’s your pet’s favorite evening ritual? 👇

September 14

✕

awoopets

If you hadn’t signed up for email alerts as soon as the stock was back, consider this your alert. 📢

We’ve officially restocked our walk items.

And if you are one of the 100+ people signed up for the Bramble restock... mark your calendar for next week!! 🐕✨

September 10

✕

awoopets

The sardine lick mat that has them sprinting to the counter every time. 🐟

August 21

✕

awoopets

Stop over complicating your dog’s lick mat recipes. Find a few ingredients in the fridge, add water and freeze.

Your dog will thank you. 🙏🐶

August 19

✕

awoopets

Your cat's new favorite chew toy is literally a plant. 🌿

The Garden Party Trio pack comes in 3 shapes: ladybug, sun, and flower. All made from natural loofah plan fiber that:

💪 Actually holds up to aggressive chewers 🦷 Scrapes plaque as they chew (surprise dental care) 🌿 Breaks down naturally when they're done with it

Cute. Tough. Safe. Everything plastic toys aren't.

Shop Mew by Awoo!

August 17

✕

awoopets

Kinda chic to quit your jobs in fashion to obsess over all the things pets put in their mouth every day.

Recent obsession: chewing, licking, and destroying without you having to worry about it. Make it food-grade, non-toxic, plant-made, organic, and cute as heck.

August 14

✕

awoopets

It’s loofah! 🌱 Our Pastry Pack is made from natural loofah - a plant fiber that holds serious chewing, naturally cleans teeth, and is completely safe to shred. When it breaks down? It’s just plant. Not plastic.

We can’t imagine a more beautiful thing.

August 12

✕

awoopets

Sending big love to all our fellow pet brand founders, buyers, and shop owners heading to SuperZoo this week! ✨

While we aren't attending in person, you can see and feel our pet products live at the @faire_wholesale booth.

Stockists Special: ⭐️ If you’re at the show, take a photo of our products, tag @awoopets, and we’ll credit 10% off your next order on Faire.

Thank you for bringing beatiful, non-toxic pet design into your shops! We can’t wait to see your photos! 🌿🛒

August 10

✕

awoopets

Big guys deserve big enrichment. 🐕

We took our best-selling design and sized it up to a spacious 7.5" x 1.5", holding up to 2.5 cups of wet food, raw, kibble, or water. It’s built to transition seamlessly from a quick snack mat to a full-sized, slow-feeding meal bowl.

Why we made it bigger: → Large dogs were finishing the small one in 2 minutes → Multi-pet households needed more real estate → You wanted a larger capacity dish- how does 2.5 cups sound?

Same powerful suction. Same dishwasher-safe silicone. Just 50% more surface for their favorite spreads.

Small (5") or Large (7.5") — which size is your pup? 👇

July 30

✕

awoopets

We went bigger! 🐶🎉 The Large Lick Dish is available tomorrow.

July 29

✕

awoopets

Big news for big lickers. 👅 Your favorite lick dish just got a big brother. Meet the slow feeder & lick dish built for big appetites. Available this Thursday.

July 27

✕

awoopets

Approved by editors. Tested by the real bosses. 💼🐶

Seeing respected outlets like @thestratetgist give love to plastic-free pet gear is a reminder that the shift toward cleaner, non-toxic homes is real!

We’re so proud that our organic wool felt toys made their list of non-plastic toys dogs actually choose over everything else. 🐕‍⬛✨

Here’s to fewer microplastics, safer living rooms, and more natural playtime for our best friends. 🍻

July 23

✕

awoopets

When the catnip hits. 🌿 😵‍💫

Plastic-free cat toys that are hand-stitched and hand-stuffed with organic catnip available now!

#awoo #awoopets #mewbyawoo #cattoys #plasticfreeplay #catnip #funnycat

July 20

✕

awoopets

They sit at the window for hours anyway. Might as well make it enrichment! 🐦‍⬛ The Perch suctions to any smooth, hard surface- fill it with treats or catnip for a satisfying and stimulating puzzle.

Bird watching just for the ultimate upgrade!

July 17

✕

awoopets

It's official: the cats have their own collection. 🐱✨ Introducing Mew by Awoo, a permanent shopping experience for our feline customers, featuring our newest additions:

🐟️ Go Fish Felt Catnip Duo Toy 🐭 Play Mice Felt Catnip Duo Toy 🐞 Garden Party Natural Loofah Trio 🐦️ The Perch Silicone Bird Treat Puzzle

Plus your Café Awoo favorites: Pasta Party 🍝, Purr-cuterie CheeseTrio 🧀, and the Pastry Pack 🥐.

All plastic-free. All enrichment-focused. All cat-approved.

Which one is your cat trying first? 👇

July 16

✕

awoopets

Tomorrow we’re officially launching a permanent space on our site dedicated entirely to our feline friends: Mew by Awoo. 😺

To kick off this new chapter, we’re dropping 4 brand-new toys and treat puzzles designed to stimulate their natural instincts without sacrificing your home aesthetic.

Why you (and your cat) will love Mew: 🌿 100% Plastic-Free & Non-Toxic: Safe for deep pouncing, batting, and chewing. 🧩 Brain-Boosting Play: Treat puzzles designed to keep curious minds engaged. 🎨 Designed for the Modern Home: Minimalist, elevated, and beautiful on your floor.

#awoo #awoopets #mewbyawoo #cattoys #plasticfreeplay #sustainableliving #cats

July 15

✕

awoopets

pssp pssp pssp 👀

It's time to let the cat out of the bag. Something new is coming for our feline friends. Something... permanent. FINALLY!

This Thursday.

#awoo #mewbyawoo #cattoys #plasticfreecattoys #plasticfreeplay #catenrichment

July 13

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awoopets

Fireworks optional. Savings mandatory. 🎆 This is literally the biggest sale we have ever had. Up to 50% off on your pet's favorites.

Sale ends Monday 7/6.

#awoo #4thofjulysale #bigsale #

July 3

✕

awoopets

All aboard! Next stop: Choo Choo’s forever home. 🚂❤️

Meet Choo Choo, a handsome 2-year-old gentleman currently looking for his perfect human match through our friends at @lcranimalrescue

Choo Choo is the ultimate hybrid cat! He strikes the perfect balance between independent explorer and cozy companion. Choo Choo’s Stats: ✨ Age: 2 years of pure charm. 🎨 Aesthetics: Sleek grey and white coat, exceptionally bright, curious eyes. 🎭 Vibe: Equal parts playful zoomies and relaxed lounging.

Whether he’s chasing down toys or curling up nearby while you work from home, Choo Choo is a master at making a house feel like a home.

Could your couch be his final destination? 🌿🏠

#awoo #buckscountypa #lastchanceranch #rescuecat #catadoption

July 1

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awoopets

Loofah isn't just for your shower. 🥖 🍩

It's a natural plant fiber that's tough, textured, and actually good for your cat's teeth. That rough surface? It helps scrape plaque as they chew - like a tiny toothbrush.

The Pastry Pack is built to last, but when it eventually shreds (because cats gonna cat), it's just plant fiber. Non-toxic. Biodegradable. No plastic bits on your floor.

Do you loofah it or leave it?

June 26

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awoopets

POV: Your pet just dropped the hit of the season. 🎧✨ 🐕🎤

Find your pup’s 2026 "Song of the Summer" based on their coat, their favorite hobby, and their go-to hangout spot. Drop your dog’s hit single in the comments! I'll go first.

#awoo #awoopets #songgenerator #dogquiz #dog #cat

June 25

✕

awoopets

Volume up for Barkuterie ASMR. ☝️🔊

#awoo #awoopets #asmr #dogasmr #mouthsounds

June 22

✕

awoopets

The Café Awoo Collection is officially on the menu. 🥒🧀🥐 We designed snacks... for your little snack. All plastic-free, all ridiculously cute.

FOR DOGS: 🍽️ The Smorgasboard Charcuterie Lick Mat 🥒 The Big & Lil Dill (Back in stock!) 🫒 The Pimento Tug 🥨 The Soft Pretzel

FOR CATS: 🍝 Pasta Party (catnip!) 🧀 Purr-cuterie Cheese Trio (catnip!) 🥐 Pastry Pack (natural loofa chew!)

Which one is your pet ordering first? 👇

June 19

✕

awoopets

You thought the Smorgasboard was it? That was just the first course. 🍽️

We've been cooking up a whole collection of wool felt toys inspired by your favorite foods. For dogs AND cats.

The Café Awoo FULL Collection drops Friday. What's are you ordering from the menu? 👇

#awoo #awoopets #barkuterieboard #lickmat #dogtoys

June 17

✕

awoopets

The research is in. Our pack is hotter than yours and always lands the joke. 😉

#awoopets #breakingnews #thisjustin #funnydog

June 15

✕

awoopets

The heat is here, and we're prepping. ☀️🧊 The Wobbowl is made for freezing - just fill it with their favorite treats, freeze overnight, and serve up the ultimate enrichment moment.

Here are 3 of our go-to frozen recipes: 🍎 Fruit Salad Water Ice 🍦 The Fro-Yo Fix 🍖 The Frozen Dinner

Which one is your pup trying first? 👇

#awoo #awoopets #petrecipe #frozenrecipe #dogrecipe #lickbowl #pethack

June 11

✕

awoopets

The universe has spoken. 🔮 Put down the ancient, frayed, mystery-stained collar and give your pup a crisp, summer-ready walk set. 😎

Be like @theshulashow and take this a sign to shop our color drenched walk collection!

#awoo #dogcollar #thisisyoursign

June 9